Overview

When we visited their HO, unfortunately, we were late. The Logo and Label had already been done. The drum for printing the label was also done. The Client was very kind to ask our feedback on the designs they had done. We being we didn’t give very optimistic feedback because the brand clearly had the vision of wanting a national look and feel.

Since we poked, we are asked for a solution. We asked for a week to present alternatives. Next week the new logo and label were finalized and we got the mandate of the complete brand. Very very proud moment for us.

Ambruta was an example of a brand that was made over Social Media. The promoters backed our plan of considerable spend over a medium which was economical and would give the fastest recall.

We started with the Logo & design of the Label/Packaging. We went on to completely making all creatives and design of communication material. The hoardings of Ambruta were an aesthetic delight and people always wondered if it’s a National Brand which has started operations in Odisha – while it was very much the product from Odisha. The promoters informed us of their brand objective and gave us a free hand with its design and campaigns.