Overview

Meenajee is a brand that looked for an overhaul. It wanted to rebrand its existing line of mouth fresheners with a fresh design of the pack and a brand positioning towards the young. We successfully did it with a content marketing mix, TV Commercials, OOH, and considerable sq cms of print advertisements. A Bollywood celebrity was also roped in as a brand ambassador and the complete photoshoot was done at the very popular ‘Mehboob Studio’ at Bandra in Mumbai.

We also designed packaging materials for a completely new line of mouth fresheners including their TVCs for use in Movie Theaters, TV and Social Media